Canon – where’s the GPS, where’s the WiFi?

Now that the dust has settled I am happy to say the 1D Mark IV is Canon redeeming itself for its misdemeanours in the Mark III. They knew their professional business depended on getting it right, and I think they have.

There’s no doubt the Mark III autofocus was a catastrophe for many of Canon’s customers and its marketing department alike. Others complained about colour fidelity, and some unlucky souls experienced both ailments. While not everyone received these tainted units, enough did for it to seriously affect the company’s professional business. As misfortune would have it, arrival of the Mark III coincided with the release of an excellent camera by Nikon which brought that company back from the brink of professional irrelevance (if you cast your mind back five years you’ll remember Nikon weren’t even in the ballpark in professional terms and photographers were deserting them in droves). Now though, Nikon is without question back in the game in a big way, with thanks in part to Canon.

Read the rest of this entry »