Expect a lot from the 1Ds Mark IV

Compare these two cameras for a minute. The first one offers 21.1 megapixels at 5 frames per second, at up to 1600 ISO for $10,999. The other does 3.9 frames per second at the same file size, offers better low-light performance at up to 3200 ISO, and does full HD video too for only $3,999.

On the face of it, there’s little comparison, with one only slightly higher specced but at a much higher price point than the other. The cheaper is almost certainly a smarter buy for most. So from a commercial perspective it would seem perplexing then that they’re both Canon cameras and that Canon continues to allow the consumer 5D Mark II to undermine sales of the company’s flagship 1Ds Mark III.

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