Photography, art, technology, news & the world wide web

When a picture seems too good to be true

Posted: April 18th, 2010 | Author: | Filed under: Back stories, Ethics | 44 Comments »

Like a lot of things in life ethical journalism only gets public attention for its absence. The high standards of the majority of practitioners would possibly shock a lot of people because — again — like a lot of things in life more of the bad gets reported than the good, and this tends to overstate the existence of the problem.

When Reuters moved pictures on Friday of volcanic ash from the Eyjafjallajokull glacier in Iceland and the consequent disruptions to air travellers that this caused world-wide, one picture stood out from all of the others — so much so it was the clear choice for our coverage in the Herald. Well, we wanted it to be but something about it didn’t seem quite right.

It was a powerful picture for sure, showing billowing volcanic plumes pushing high above an agricultural setting of green fields and farm houses, contrasted against a big blue sky. A remarkable picture certainly — but we began to wonder if perhaps it was a little too remarkable.

Compounding our concern was the fact that none of the other pictures accompanying it on the wire feed rivalled it for shear power and punch, so we decided that some due diligence was in order and put out a call to the Reuters Singapore office to see if they could instil us with some confidence.

It seemed we weren’t the first of the disbelievers as Reuters had by that stage already initiated action to have the picture checked. Call back in two hours they told me.

So by 6pm we were left with a dilemma – to take this amazing picture at face value and accept its veracity until proven otherwise, or to have confidence in our hunch and play it safe. We chose to replace the picture with an inferior one at least for the first edition of Saturday’s paper and wait for Reuters’ response and then to reassess.

Two hours later I spoke to Singapore again. Reuters had made contact with the photographer, an Icelandic local, and sought access to the original. It transpired that before being acquired by the wire service, the photograph had been in the possession of an Icelandic newspaper and it was there that some fairly liberal digital dodging and burning took place. When a comparison was made with the original, it became obvious that post production had been applied to sufficient extent that it violated Reuters’ very firm position on digital enhancement. So they retracted the picture and supplied the original in its place, and we dropped that image into the Herald for later editions.

In fairness, photographers know that adjustments to smoke or clouds are a hard thing to get right when your aim is to have them reproduce in the newspaper with a similar impact upon readers that they had upon you when you stood there. This is because digital cameras often under represent the contrast in clouds and smoke and without a little work in Photoshop no printing press would be able to render a printed picture close to the reality of such a scene. So prepress people apply a degree of contrast in the production process knowing that some will be lost in the printing, with an aim to strike the right balance. And sometimes it’s just that through poor judgement, photographers over cook their pictures in order to increase the drama.

So the question becomes how much is too much, and without being there to see it themselves, and without the benefit of having both images in front of them to compare as we do now, it would have been difficult for Reuters to pick. On this occasion it was just the case that a bit of due diligence determined that what seemed too good to be true indeed was.

The difference a little post-production can make. A plume of volcanic ash rises into the atmosphere from a crater under the ice at the Eyjafjallajokull glacier in southern Iceland on April 14, 2010. Photo by Reuters

wade@wadelaube.com

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44 Comments on “When a picture seems too good to be true”

  1. 1 Miguel Carvajal said at 2:58 am on April 19th, 2010:
    Astonishing change!
  2. 2 Miranda said at 3:38 am on April 19th, 2010:
    Reuters did it again eh?? For the nth time already. How can their desk be so blind not to be able to tell that the photo was heavily post processed?? And to think they pride themselves for having the “strictest” and “most reliable” wire service. Jesus
  3. 3 Greg Sharko said at 7:16 am on April 19th, 2010:
    So is this the same Reuters who 2 or 3 years past, were involved in championing the accurate portrayal of events by its photogs. ? Maybe a new photo editor or intern didn’t get the memo. Looks like an overdone HDR photo.
  4. 4 Phil said at 1:23 pm on April 19th, 2010:
    The post almost makes it unusable as a straight news photo but simultaneously it’s great to look at as the impact of the photo is increased tenfold. Often with edited pictures, the photographer is not attempting to fool viewers but trying to create stronger interest in the scene. Would it have been more acceptable to have used a lens polarising filter to get a similar effect?
  5. 5 jay said at 4:30 pm on April 19th, 2010:
    maybe one should have a look at Ansel Adams’ photography…. but that was in BW..
  6. 6 Rob Walls said at 6:49 pm on April 19th, 2010:
    It might take a little while for photographers to learn to back off on the sliders in Lightroom…but the question will always arise as to how much, is too much. As Jay said. “maybe one should have a look at Ansel Adam’s photography”.

    Adams by the way loved his computer (for word processing) and I’m pretty sure he would have been right into Photoshop.

    I think where you draw the line will always be difficult to decide. In the old days, if the picture had been in black and white and on film, would the SMH have rejected a picture shot with a red filter?

  7. 7 Andres Alonso said at 9:48 pm on April 19th, 2010:
    For reporting purposes… it’s not reality!
    For art purposes…. it’s great “darkroom” work!
  8. 8 Frank Niemeir said at 10:56 pm on April 19th, 2010:
    Interesting, Iceland Review says the photographer is a farmer: http://bit.ly/crqnju
    One more reason to suspect citizen journalists? Or was the processing done on the Reuters photo desk?
  9. 9 How far is too far in editing? said at 11:30 pm on April 19th, 2010:
    [...] far is too far in editing? – Today, 08:29 AM Wade Laube Blog Archive When a picture seems too good to be true Obviously, this only really applies to photojournalism ethics, but figured others would be [...]
  10. 10 Tomas Stargardter said at 2:35 am on April 20th, 2010:
    Why is Reuters always getting caught with its pants down? They need to have a hard review of thier editor desks policies once and for all. Either better training of hiring better people with some common sense.
  11. 11 Larry Roberts said at 2:44 am on April 20th, 2010:
    We have a problem here with digital because so many sensors give different results. What would have happened if this was shot on positive film and we would have had to decide which was right–contrasty Kodachrome, heavily blue Ektachrome, orslightly warm Agfachrome. If we were dealing with black/white, then an underdeveloped negative would have needed contrast enhancement. The question for all, digital, color positive or black and white is “how much correction is right and at which stage does journalism give way to exhibition photography?
  12. 12 Gary O'Brien said at 4:58 am on April 20th, 2010:
    Frank, interesting that the rendition on the Iceland Review site is somewhat between the two in this post. I’m hoping we get some clarity on where the change occurred.

    Looks like a good bit of vivance and clarity was used.

    Jay, I think you’re saying that Adams worked his images hard. I understand he used filters to darken skies, the Zone System to control tonal scale and range, and lots of dodge/burn when printing.

    This image actually has a “Adams in color” feel to it.

  13. 13 Andrew Bright said at 9:04 am on April 20th, 2010:
    @Tomas Stargardter #10
    The reason Reuters is always getting caught with it’s pants down is because getting caught withe their pants up never makes the headlines.
    As the story says, it wasn’t the photographer who overdid the toning, it wasn’t Reuters, it was an intermediate newspaper.
    Reuters then began their own internal checks, found a problem and took down the offending pic and replaced it with a correct version. Perhaps they should have noticed the problem when it was supplied to them, but apart from that I don’t see what you’re complaining about.
  14. 14 Matt said at 7:11 pm on April 20th, 2010:
    Who cares? Photography was not about exposing film, it was about darkroom work. There is no right or wrong. Photography is art and how you manipulate it is up to you.

    Why should things be so precious? Are you suggesting everything should be shot with an 18% grey card test?

    Didn’t you ever print on high contrast paper in the old days? Use a red filter to make sky darker when using Fuji Neopan or HP5?

    You will be moaning that drums have extra reverb on most rock tracks post production next.

    Its not an OTT image. It not like the clouds were cloned in or a dead man was copied and pasted into the image.

  15. 15 Glyn Davies Photo Artist Ltd said at 7:15 pm on April 20th, 2010:
    Appalling post processing, amateurish in the extreme and gives all photographers and journalists a bad name. If this was on Flickr you’d get a hundred amateurs who can’t expose properly drooling over this. To anyone with any sense of realism and honesty, it’s just piss poor computer lies.
  16. 16 Paul Jeffers said at 1:54 am on April 21st, 2010:
  17. 17 Wade Laube » When a picture seems too good to be true | The Click said at 8:45 am on April 21st, 2010:
    [...] Link: Wade Laube » Blog Archive » When a picture seems too good to be true [...]
  18. 18 Tomas Stargardter said at 11:12 am on April 21st, 2010:
    @13 Andrew Bright

    “I don’t see what you’re complaining about.”

    With qualified editors you do not get stuff like that through the wire.

    It seems Reuters gets the lion’s share of these “pants down moments.” Time to get their act together on this department. That is how you loose clients. That is the heart of my complaint. As photo editor at my newspaper it would make me think twice when looking at kick ass reuters photos. Is it too good to be true? Have these guys checked the source? Could sombody slipped another false image through their editing system? Those questions come to mind and make me wonder why is Reuters still has not resolved this issue.

  19. 19 hlritter said at 11:53 am on April 21st, 2010:
    Enhancement to allow a photo in its final printed form to best reproduce the live scene would seem permissible to me. I’d say the line has been crossed when experienced observers begin to wonder, “Has this been Photoshopped…?”
  20. 20 Charles Koelsch said at 12:05 pm on April 21st, 2010:
    Whose to say the photo on the right isn’t closer to what one saw when they were there? Whose to say an un-manipulated digital file, either JPEG or processed from RAW is “reality”. When is the reality of the presence of a scene ever portrayed accurately in an un-manipulated file.

    Include a gray card and color chips in every shot you ever take then…

  21. 21 Robin Rowland said at 1:14 pm on April 21st, 2010:
    I actually saw Ansel Adam’s first work print of Moonrise, Hernandez, New Mexico, a couple of years ago in a Santa Fe, NM gallery. It was nearly a monotone gray and somewhat washed out. (Asking price $1 million) A print of what we now know as Moonrise was beside it. The contrast was about the same as these two images. I agree with the idea that there could be two prints, one for news and one for an art gallery. However, as a retired news photo editor, I have to say there is one factor that the comments are not addressing. A professional photo journalist knows (or should know) how to get a proper exposure, white balance and contrast. An amateur citizen journalist or even a reporter given a camera and told to shoot, usually does not know how to do it properly. That means more post processing work to make the photo publishable for web, print or TV. The question is where you draw the line and I would recommend enhancing as best you can, but also erring on the side of caution (a real dilemma right)
  22. 22 Reuters Retracts Icelandic Volcano Photo said at 3:50 am on April 22nd, 2010:
    [...] making a few calls, Reuters decided to investigate. Laube writes on his blog, Reuters had made contact with the photographer, an Icelandic local, and sought access to the [...]
  23. 23 The Longest Way Home said at 4:06 am on April 22nd, 2010:
    It’s the old question of digital lightroom vs negative darkroom.

    This image looks like it was done on HDR software.

    Reuters statement makes sense regarding the print party redoing the photograph.

    The question remains: is there a difference between a physical filter, and a digital filter?

    Artists say no, I agree.

    News agency’s and photo competitions say yes, I think times are changing.

    Here are some more prominent digital touch ups – including Time and National Geographics – both of which I disagree with-

    http://www.10000words.net/2009/05/10-news-photos-that-took-photoshop-too/

    Dave

  24. 24 mxmora said at 6:27 am on April 22nd, 2010:
    This is not photo-shopping a file like was done to the war picture when they added smoke to the scene to make it look worse than it was. This modification is clearly exposure and color correction. I take lots of pictures like this and I’m always amazed how much processing it takes to get the photo to match the colors and exposure closer to what I really see. I would think that the modified picture is closer to what the eye would see. They didn’t add or move pixels around they just changed the color and instensity of those pixels to make the photo pop. Its a great picture nonetheless.
  25. 25 Steve said at 12:09 pm on April 22nd, 2010:
    Anyone ever heard of this famous photojournalist W. Eugene Smith? You know, the one who has prestigious awards named after him? The one some photojournalists aspire to be like? Yea, the one that relied on heavy amounts of darkroom work to make his images more dramatic.
  26. 26 max hodges said at 5:39 pm on April 22nd, 2010:
    does anyone really care? what difference does it make? you going to cancel your vacation plans now because the sky might not be brilliant blue?
  27. 27 mhodges said at 5:51 pm on April 22nd, 2010:
    it’s clearly against Reuters own policy. the photograher shouldn’t have submitted it. but they’re kind of retarded for not recognizing it as enhanced.

    Rules

    No additions or deletions to the subject matter of the original image. (thus changing the original content and journalistic integrity of an image)
    No excessive lightening, darkening or blurring of the image. (thus misleading the viewer by disguising certain elements of an image)
    No excessive colour manipulation. (thus dramatically changing the original lighting conditions of an image)

    http://handbook.reuters.com/index.php/A_Brief_Guide_to_Standards,_Photoshop_and_Captions

  28. 28 Glyn Davies Photo Artist Ltd said at 8:07 pm on April 22nd, 2010:
    LOL funny replies. It’s not that photographers shouldn’t adjust an image, we have been doing it for years very acceptably, it’s just that there is good and subtle (aka professional) adjustment, and then there’s amateurish rubbish, which is what this manipulated image looks like. The British broadsheets have showed some great images of this volcanic eruption and I’m sure most have been adjusted to a degree, but in the early days of National Geographic, when Kodachrome was king, and trannies went straight to print, I just know great photographers would have created an equally striking image without any crappy computer work as in this case !

    So let’s get this straight, most of us adjust and control our final images, some heavily so, but that’s not the point. The point is that some do it cleverly, and others fail miserably.

    To end, IF a newspaper, agency or competition states that there should be NO adjustment, then this example clearly shows that someone didn’t follow rules, regardless of art, professionalism, or subtlety, period.

  29. 29 Para reflexionar un poco…. | Mácula Lútea said at 8:09 pm on April 22nd, 2010:
    [...] Fuente: Wade Laube Blog [...]
  30. 30 Reuters drar tillbaka manipulerad bild - Senaste tekniknyheterna först - Tekniknyheter said at 8:41 pm on April 22nd, 2010:
    [...] som faktiskt gjorde lite efterforskningar och har bytt ut den manipulerade bilden mot originalet? http://www.wadelaube.com Läs vidare och kommentera: foto.feber.se/art/177823/reuters-drar-tillbaka-manipulerad-bild/ [...]
  31. 31 tim said at 1:12 am on April 23rd, 2010:
    Ethical use of photography in journalism echoes–at least, it should–principles used in the scientific community. Due to the subjective nature of recording photographic data, it’s fair to allow post-processing work that treats every single pixel in the same manner. As long as one documents the used method, it’s fair to apply any contrast curve, color treatments, sharpening, blurring, etc. to the entire image that draws out the data and/or enhances its artistic impact. That transparency helps to validate any processing work done. However, once you start selectively manipulating different areas within the image, you change the nature of the actual content. This work includes selective dodging and burning shown above and, of course, any pixel pushing. Since they did apply contrast enhancement to isolated areas (the clouds/sky) to an image used for journalistic information, it’s no question that this image should have been pulled. If they submitted and slated it for artistic usage/display, it would have been fine for use.
  32. 32 Greg Fulmes said at 1:33 am on April 23rd, 2010:
    I dragged the “original” photo onto my desktop and in about 20 seconds of rough Photoshop work had almost matched the “enhanced” version using nothing more than the lasso tool and levels.
    Having spent 2o years in photojournalism and now as an instructor, the Photoshop work I did would be acceptable at any newspaper, magazine or wire service I have ever worked for.
    Many of you are quick to slam Reuters but stop for a minute and think about it. Sensors are, in many ways, the same as film. They cannot record what our eye sees. Our eye is way too complex. When we look at a scene such as the volcano our eye makes constant adjustments to adjust for areas of bright light and shadow. The camera must average out that scene.
    I am willing to bet that what the eye saw of that scene was closer to the “enhanced” image than the original.
  33. 33 JohnV said at 1:51 am on April 23rd, 2010:
    Hmm… What if the photographer used Fuji Velvia slide film.. the image would look like the image on right. If the photographer used Ektachrome 64 the image would look like the image on the left.
  34. 34 Max said at 5:27 am on April 23rd, 2010:
    Unfortunately you just contradicted youself. Contrast adjustments don’t affect every pixel in the same manner.

    Besides your assuming that digital images are accurate representations of reality. They often are now. They don’t have they same dynamic range as the human eye, nor the same depth of field. Wide or long lenses don’t provide the same perspective. Auto white balance doesn’t always get it right. Skintones for instance tend to be red because of the design of camera sensors. I agree this image was over processed, but I think policy your proposing is over compensating. Many images could use a little work to make them both more accurate and more compelling, in ways which are remain faithful to the spirit of the subject. I dont think pure objectivity is possible or really desirable. The act of composing an image in a viewfinder is selective: you subjectively choose to include somethings and exclude others.

  35. 35 Bruce Hendricks said at 2:05 pm on April 23rd, 2010:
    I think some people here are missing the point – talking about how Adams manipulated his work. He was not a newspaper photographer. The media must have hard guidelines about manipulating images or the entire thing becomes a slippery slope. I do portrait work in my field anything goes as long as the client likes it. It must never get that way in the media and the only way to prevent that is drawing a hard line in the sand erroring more on the side of allowing zero pp work.
  36. 36 Reuters trekt foto terug. Terecht? « De nieuwe reporter said at 9:35 pm on April 23rd, 2010:
    [...] vulkaan Eyjafjallajökull is door Reuters teruggetrokken omdat het te veel bewerkt zou zijn. Wade Laube, een fotoredacteur van de Sydney Morning Herald, werd achterdochtig toen hij de foto zag waarop [...]
  37. 37 When a picture seems too good to be true « KSU Elementary Photography Class Spring 2010 said at 11:53 pm on April 23rd, 2010:
    [...] When a picture seems too good to be true http://www.wadelaube.com/blog/?p=838 [...]
  38. 38 what’s real? « Vigdis et al. said at 6:29 am on April 26th, 2010:
    [...] a fair amount of editing to make the photo look how I remember seeing it. Wade Laube writes about how Reuters retracted a photo showing the ash cloud above Eyjafjallajökull, as they found that the postprocessed version was too different from the original photo. But how do [...]
  39. 39 Reuters retira una foto del volcán Eyjafjallajökull por estar excesivamente editada | Fotografía Digital said at 7:37 pm on April 26th, 2010:
    [...] información | Wade Laube 0 Categorias: Noticias Tags: Edición, [...]
  40. 40 Scott Bryant said at 5:11 am on April 28th, 2010:
    Looks like the work of the High Pass filter, to me. It’s got that “crunchy” effect commonly applied to editorial portraiture and fashion photography. Art directors looking for that “edgy” look love it. I don’t think it’s appropriate in this application, however.
    In the context of NEWS, image optimization (dependent on image output and display) should be the rule, not image enhancement. While the line between optimization and enhancement is arguably fuzzy, I still think there is a discernable line, and it was clearly crossed in this case.
    Look, of course every photograph is ultimately an interpretation of what the photographer actually saw. I don’t think we should tell a photographer what lenses, or what shutter speeds, or what f-stops to use any more than we should tell a writer what words to use, how to construct his/her sentences, or what quotes to include or leave out.
    Again, in the context of news, communication is the most important goal. However, accuracy is absolutely elemental.
    After making any changes to an original image, one must ask if it is still an accurate and honest representation of what the photographer actually witnessed. It’s a standard that must be guarded and applied to any information, visual or otherwise, passed on to the public by professional journalists. And that’s a challenge in today’s widely unfiltered environment.
    Without accuracy in news reporting, there is just no credibility.
  41. 41 Esto pasa por abusar del PS - Canonistas.com said at 6:50 am on May 2nd, 2010:
    [...] [...]
  42. 42 Staffan Bergstrom said at 12:37 am on May 7th, 2010:
    The perception of the the world around us differ widley from one individual to the other. So the question is; which one of the two compared images is nearest to the objective non bias truth? What onlooker is correct?
    - Any individual human eye?
    - The equipment of any given digital camera?

    The individual human eye might have seen the event as represented to the right (after darkroom), whereas the the camera “saw” the event as represented to the left (original). Thus some basic darkroom work must be allowed and accepted, like; sharpening, highlighting, contrast improvement, even removal of disturbing object (within limits).
    /Simson93

  43. 43 Die Macht der Bildbearbeitung: Was alles möglich ist - auch kostenlos! | Fotoservice-Blog said at 12:10 am on May 8th, 2010:
    [...] ist auch in jüngster Zeit im Blog des australischen Fotojournalisten Wade Laube eine heiße Diskussion um ein von der Nachrichtenagentur Reuters veröffentlichtes Foto der [...]
  44. 44 Es honesto hacer retoques?? said at 3:31 am on June 20th, 2010:
    [...] [...]

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