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Canon moves to claim new web real estate

Posted: March 17th, 2010 | Author: | Filed under: Technology, Web | Tags: , | No Comments »

Canon has applied to the people who control such things for the right to use its own company name as a custom top-level domain.

The company announced it is talking with the Internet Corporation for Assigned Names and Numbers (ICANN) about the right to use the “.canon” domain type.

They’re the first to apply to do so (certainly the first to say so publicly) so there’s no telling how they might plan to use it. I am assuming it won’t be canon.canon, so maybe eos.canon or 1d.canon to provide product specific links?

Or are they just getting ahead of the domain squatters?

Apparently the cost of applying is nearly $US500,000, with recurring annual fees, so I don’t think squatters are going to be much of a problem in the near term.

wade@wadelaube.com

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